The 7 Best Social Media Portfolios (and How to Create Your Own!) (2023)

With demand for social media marketers booming, you may be thinking about how you can promote your skills and services to land an impactful role in the industry.

One effective way of gaining attention and recognition as a social media marketer is through the creation of a social media portfolio. By demonstrating your experience, projects, and passions, your portfolio can be your ticket to new clients or a new and exciting social media marketing position.

But how do you create a great social media portfolio, and what do the very best social media portfolios include?

In this article, we’re going to be running you through exactly what you need to do to build a visually stunning and informationally compelling social media portfolio that you can use as part of job applications, interviews, or simply to enhance your online presence.

Here’s a clickable list of what we’ll be covering:

  1. Why should I make a social media portfolio?
  2. What should my social media portfolio include?
  3. The best social media portfolio examples
  4. Making your own social media portfolio: top tips
  5. Next steps

Are you ready to learn more about crafting a winning social media portfolio? Then let’s dive in!

Although positions in social media marketing are on the rise, competition for a role in this varied, creative, and rewarding industry is still fierce. If you want to stand out from the crowd, you’ll want to be able to show why you’re the best candidate for the job by demonstrating a proven track record of compelling campaigns that have brought about the results your client or company required of you.

While a polished CV and cover letter will be able to state where you’ve worked and your passion for your career, a social media portfolio can show off exactly how you’ve achieved specific marketing goals through social media with statistics, eye-catching visuals, and short summaries of campaigns you’ve executed on.

(Video) How to Create a Social Media Manager Portfolio for Beginners with NO EXPERIENCE | Portfolio Template

You’ll be able to clearly demonstrate how you think, how you perform research, how you solve complex problems, the tools you’ve mastered, and your creative skills.

2. What should my social media portfolio include?

Putting together your social media portfolio is no small task and—although presentation is important—the information you display will be just as crucial. Below are some of the key elements which employers and recruiters will want to see in your social media portfolio.

Your story

Unlike a CV or a cover letter, a section which describes your route into the field and your passion for what you do can be a great introduction to your portfolio. Your story shouldn’t be too long (a paragraph is probably fine) but it should be personable and professional, while pinpointing what makes you want to do what you do. You could include this section beneath a photograph of yourself.

Your favorite campaigns

You’ll want to include some hi-res images from your most successful social media campaigns, alongside a short caption explaining the brief from the client or company, what you learned while running the campaign, and the end results.

Alongside attractive visuals of the campaign itself, you might also want to consider screenshotting and posting some of the analytics you ran alongside it, and expanding on both the outcomes you were hoping for and the outcomes which were achieved.

The following structure can be a useful way to organize the content of this section:

  • Introduction to the project
  • Explanation of the brief/strategy
  • How the campaign was executed
  • Campaign results and learnings

How you work

Providing insights into your creative process, proof of how you conduct research, documentation of competitor analysis, evidence of where you get your inspiration from, insights into user behavior analysis, and information on how you build long term strategies is all great material to include in your social media portfolio.

You could include this information on a case-by-case basis for each campaign, or provide a general overview of how you work.

(Video) How To Create A Social Media Manager Portfolio [FREE CANVA TEMPLATE INSIDE]

Client testimonials

Testimonials from previous clients or employers are an important addition to your portfolio. These positive accolades can be screenshotted from direct messages or emails you might have received from happy customers, or you can request them specifically from clients you’ve worked with explaining you’d like to use them in your portfolio.

A list of your services, skills, and favorite tools

A social media portfolio is a neat opportunity to list all of the services you offer if you’re freelance or that you’d be capable of performing if hoping to join an in-house team.

Consider also adding a short list of skills and your favorite tools too, to demonstrate your aptitude in the field and what you’re happy to be contacted about.

Some social media marketing services you might want to include on your portfolio could be:

  • Social media trends
  • Content creation (copywriting, graphic design, etc)
  • Community growth and management
  • Content strategy
  • Branding
  • Content publishing & scheduling
  • Competitor analysis
  • User research
  • Influencer relationship building and marketing

Skills in social media marketing which employers will be looking for on your portfolio include:

  • An awareness of trends
  • Great time management and planning
  • A love of community, conversation, and customer service
  • A passion for storytelling
  • An eye for design
  • A talent for understanding statistics and analytics
  • A deep knowledge of social media platforms
  • Desire to learn new tools and processes
  • A knack for building strong relationships

The tools you include on your social media portfolio will vary depending on where your expertise lie, but some key social media marketing tools you might wish to include are:

To give you some inspiration for your own social media portfolio, we’ve collected together some of our favorites. Take a look at these creative and engaging pages from digital content managers, freelance marketers, social media strategists, and community managers to get some ideas for your own portfolio.

1. Nisreen Galloway: Digital Content Manager & Social Media Specialist

The 7 Best Social Media Portfolios (and How to Create Your Own!) (1)

(Video) How To Build A Social Media Portfolio (Beginner - Pro) in 2023 | Example & Template

  • Nisreen’s portfolio ticks all the boxes. It has their story as the intro to the page, accompanied by a compelling visual, with details of how to contact them on a range of different social media platforms available directly beneath.
  • They describe three important use cases they have worked on, outlining the goal of each project, the results of their work, and displaying an engaging visual consisting of the different images used in the project.
  • Finally, Nisreen provides an easy-to-read bulleted list of the main actions they performed during the campaign, for example, creating viral posts under community hashtags, and working with video content producers to increase the quality of posts.

2. Scarlett Mansfield: Freelance Writer & Marketer

The 7 Best Social Media Portfolios (and How to Create Your Own!) (2)

  • Scarlett’s portfolio cleverly begins by asking potential clients and users about their social media marketing pain points: “Don’t know why your ads aren’t converting?”. In doing so, she is demonstrating her understanding of her users’ problems and that they are in the right place to find a solution.
  • The bulleted list in the ‘How can I help?’ section runs through the services she offers, allowing visitors to her site to easily see how she might work with them and improve their social media marketing.
  • She explains the difference between Organic and Paid growth in marketing as well as what her preferred approach is. This is a clever way to educate her clients and appear in results for SEO queries about organic and paid marketing techniques, in doing so reaching more potential clients.
  • She finishes her social media portfolio with two different case studies. Beneath she provides detailed statistics proving the success of her work on the campaigns in addition to the activities she undertook to achieve these impressive results.

3. Julia Babicheva: Social Media Marketing Professional

The 7 Best Social Media Portfolios (and How to Create Your Own!) (3)

  • Julia begins her profile with a short introduction outlining her experience and the industries she’s worked in, accompanied by a picture of herself.
  • She follows this with a more detailed overview of her experience, the types of strategies she’s implemented, and the platforms she’s familiar with.
  • The following pages focus on use cases. She describes the client, the brief, the goals of the project, and the results that her work brought about. She intersperses this information with useful graphs and statistics which support each use case.
  • In her final two pages, she writes a list of her expertise and provides her contact information.

4. Tim Campbell-Smith: Digital Marketing Consultant and Trainer

The 7 Best Social Media Portfolios (and How to Create Your Own!) (4)

  • Tim Campbell has created an entire website for his digital marketing consulting and training, with a page dedicated to his professional portfolio. While potential clients can check out the site’s About, Training, Work Together, and Free Marketing Resources pages for more information about Tim and his work, his portfolio page concentrates on his professional achievements, the professional organizations he is a member of, awards and nominations he has received, and statistics covering what he has accomplished in his career since he started out.
  • Tim has created a sub-page for his portfolio specifically to talk about case studies and clients. On this page he lists the companies he’s worked with–with accompanying photographs-and provides a short outline about the work he completed for them.
  • Tim ensures that on every single page of his website, including the portfolio page, his contact information (email, phone number, and social media handles) is clearly visible, ensuring clients can always reach him with ease.

5. Dash of Milk: Social Media Agency

The 7 Best Social Media Portfolios (and How to Create Your Own!) (5)

  • Although Dash of Milk is a social media agency rather than an individual, their portfolio page is a great example of how to present your work in an eye-catching, stylish, and informative fashion to win over new clients or promote your skills and experience to potential employers.
  • The portfolio page of Dash of Milk’s website begins with a compelling story about the history of the agency, its passions, and the range of industries with which the team has the most experience.
  • When the user scrolls down, they come across the three main industries Dash of Milk works with: beauty, hospitality, and lifestyle. Using a clickable picture for each theme, users can click through to a page dedicated to Dash of Milk’s use cases and clients from that particular industry. The use cases outline the client’s original problem or goal and how Dash of Milk worked with the company to create a solution. On this page, users will also find glowing testimonials from the aforementioned companies, as well as the services Dash of Milk offers, eg: Paid Campaigns and Branding & Graphics.
  • Back on the main portfolio page, shorter snippets of use cases sit alongside client testimonials and the company’s contact details.

6. Vikki Gois: Creative Director & Social Media Strategist

The 7 Best Social Media Portfolios (and How to Create Your Own!) (6)

  • Vikki Gois’ visually engaging social media portfolio website is the perfect demonstration of her wide range of skills and services through the presentation of projects and use cases. The first thing visitors to the website see is a collection of short introductions to the campaigns she has written scripts for, each with a stunning image which users can click on to access further project details.
  • On each individual campaign page, Vikki provides a video from the campaign (where applicable) in addition to a full description of the project, the professionals she worked with, and the results of her input and services.
  • Beneath the script writing section, users find a reel of some of Vikki’s other projects, from copywriting and content creation, to creative direction and offline store displays.
  • Finally, Vikki winds up her portfolio page with another compelling collection of visuals from her writing for online and print publications, again with click-through links for more details.
  • Additional pages of her portfolio site address who she is, her background, education, contact details, and qualifications, while her social media handles are available on every page of the site giving potential clients easy access to more information about her work.

7. Molly O’Toole: Community & Media Manager

The 7 Best Social Media Portfolios (and How to Create Your Own!) (7)

  • Molly O Toole’s portfolio site is simple and stylish. The short intro, accompanied by a photograph, describes both what drives her and her key skills, giving potential recruiters or clients an immediate insight into what she can offer.
  • She follows her intro with a collection of four use cases with large clickable images. When a user clicks on an image, they are taken to the project page which provides more details of the project and a range of images from the campaign Molly directed.
  • In addition to the main portfolio page, Molly provides more details about herself in a My Story section, in doing so, adding a more human touch to her page. To make it easy for potential clients or recruiters to contact her, she also has a dedicated Contact Me page with a simple form for getting in touch.
  • Molly’s social media portfolio is a great example of “less is more”. Rather than overwhelming the reader with every campaign she’s ever worked on, she has instead focused on some key projects that effectively demonstrate her range of skills and services. In terms of information about herself, she keeps it simple and to the point, demonstrating once again that a portfolio site need not cram in every detail of a professional’s career, just the highlights.

4. Making your own social media portfolio: top tips

1. Check your NDAs!

Marketers are often required to sign non-disclosure agreements (NDAs) which can restrict which work can be used for public portfolios.

Before putting all the work into a portfolio, check the contracts you’ve signed with former employers or clients regarding which work you’re allowed to use. If there’s something you’re particularly keen to include, but you’re restricted by an NDA to use publicly, you can always reach out and ask politely if an exception can be made.

(Video) How to build a Freelance Portfolio without Clients (for beginners)| #freelancing #portfolio

2. Only include relevant work

If you’re using your portfolio to apply for social media marketing positions or freelance work, be sure to include only relevant projects in your portfolio.

Recruiters will be able to see your previous positions on your CV, but it can be confusing if you start throwing in roles or jobs you’ve done that don’t directly prove your expertise in the field on your social media portfolio.

If you’re just starting out and don’t have many social media marketing projects to include, don’t be afraid to include personal projects or tasks you’ve completed for friends or family to demonstrate your passion and commitment to this career.

3. Keep it simple and use plenty of visuals

Your social media portfolio shouldn’t be too text heavy. Recruiters will want to see brief explanations of a project brief or goal and key statistics or results alongside some stunning visuals from the campaign itself.

Too much text can be off-putting and you can always link out to further resources or information that take the user off the page itself. Additionally, potential clients can always ask for more details in an interview setting or via email if they need to know more about exactly what services you performed.

4. Focus on results

If you’ve had some fantastic results from a campaign or project, your portfolio is the place to shout about them. Remember, your portfolio is like a proof of concept for a recruiter, potential client, or employer. Consider including the following metrics for a project, where possible:

  • Increase in followers
  • Increase in engagement
  • Increase in clicks
  • Increase in website traffic
  • Increase in sales
  • Increase in returning customers
  • Increase in recommendations

5. Don’t forget your own social profiles!

It’s important to keep your own social media presence engaging and up-to-date when promoting your portfolio, as it’ll be the first place employers and recruiters are likely to look once they’ve checked out your campaigns.

You don’t need to have millions of followers, but you should be able to demonstrate your ability to create engaging posts and stories that excite and intrigue your followers.

(Video) How to Create a Social Media Manager & UGC Portfolio

5. Next steps

If you’re ready to start making steps towards a career in social media, then using this guide to create a social media portfolio is a great place to start.

However, if you’re not quite ready to start building your portfolio, or you’re struggling to think of projects to include, then here’s a few simple steps you can take right now to boost your skills and experience.

  • Get some experience in social media: Consider applying for an internship or by building your own social media campaigns, measuring the results, and recording your learnings.
  • Train up: Whether via an online course, a full-blown degree, or an in-person bootcamp, freshen up your skills and learn new ones related to process, strategy, analytics, and the latest social media tools.
  • Meet social media professionals: Attending industry events and meetups (both online and in-person) is a sure fire way for you to learn more about this career, build your professional network, and learn about new job opportunities.
  • Start your job search: If you’re looking to use your portfolio to find a permanent position, check out job sites such as LinkedIn, Glassdoor, Indeed, and Monster to find suitable junior positions. You can also set up Google Job Alerts with search terms related to social media marketing, and send prospective application letters to companies that you would particularly love to work for. Don’t know what to look for? We’ve got a list of the best social media jobs in this article.
  • Offer your services: While you’re still building your experience (and your portfolio) offer your services to smaller companies on a freelance basis to learn as much as you can. These opportunities will also provide you with useful use cases you can talk about with future employers.

Interested in learning more about how to forge a career in social media, or digital marketing in general? Why not try out our free, 5-day digital marketing short course? You may also be interested in the following articles:

  • What’s the Best Social Media Marketing Course Online?
  • How To Become A Social Media Manager With No Experience
  • How To Become a Digital Marketer (Is It a Good Career Fit?)


What is a social media portfolio? ›

Social Media Manager Portfolio is a form of documentation and work samples that showcase your expertise and past client work. Some may explain that it is an informal resume or CV. This profile of yours is a proof or evidence to your potential client that you have the skills and abilities to deliver the results.

How do I create a content creation portfolio? ›

How to build a writing portfolio in 5 steps
  1. Decide on a domain name and where you want to host your portfolio. ...
  2. Review all prior work for potential writing samples. ...
  3. Seek out guest post opportunities. ...
  4. Consider writing for nonprofit organizations. ...
  5. Revisit and update your portfolio regularly.
Mar 31, 2021

How do I make a portfolio without experience? ›

How to Build a Portfolio With Little Or No Experience
  1. Is Non-Paying Work Ever OK? ...
  2. Ways to Build Portfolio Pieces with No Experience.
  3. Blogs and Content Sites. ...
  4. Article Marketing. ...
  5. Write for Non-Profits. ...
  6. Write Mock Pieces. ...
  7. Using the Sale to Build Your Portfolio. ...
  8. Start Building Your Portfolio.

What's an example of a portfolio? ›

In the simplest terms, a portfolio is a collection of investments that includes stocks, bonds, cash and other types of assets. It's common to invest in different types of things like stocks, bonds and commodities, but all these things combined make up your portfolio.

Is Instagram a good portfolio? ›

Instagram is a potent tool if you know how to use it. Today, it has become quite common for designers to have an instagram portfolio. We all know the importance of a portfolio. It showcases designer's best work and all the skills one has; it should help you attract potential clients or employers.

How do you make a good Instagram portfolio? ›

5 Ways to Make Your Instagram Portfolio Stand Out
  1. Plan a nine-post series. Since most people use Instagram on their phones, the first nine posts on your profile will show up without any scrolling. ...
  2. Color coordinate your content. ...
  3. Tag the organization you worked for. ...
  4. Use Stories to get personal. ...
  5. Utilize Story highlights.
Mar 29, 2018

What are 7 good things to put in a portfolio? ›

As you begin to create your portfolio, there are several different categories that you should consider: Personal Information, Values, Personal Goals and History, Accomplishments and Job History, Skills and Attributes, Education and Training as well as Testimonials and Recommendations.

What are the six parts of portfolio? ›

What Should My Portfolio Contain?
  • Table of Contents.
  • Career and professional development goals, tailored for each interviewer.
  • Work philosophy statement; personal mission statement.
  • List of areas of expertise.
  • Works in progress (activities and projects)

What makes a good portfolio? ›


Prospective employers and potential clients want to see your thought process and the ideas behind your best designs. So, in addition to sharing images of final designs, a good portfolio will often also include sketches that help add clarity to the work.

What are 5 main items a digital portfolio will include? ›

No matter which platform you decide to choose, here are five things you should include.
  • Create Your Mantra. “Begin with the end in mind.” – ...
  • Share Your Story. ...
  • Show Your Evidence. ...
  • Start Your Professional Learning Network. ...
  • Highlight Your References & Testimonials.
Jan 13, 2017

What are the 5 types of e portfolio? ›

5 Types of Portfolio Examples
  • Project Portfolios. Focused on the work from an individual project. ...
  • Growth Portfolio. Show progress toward competence on one or more learning targets. ...
  • Achievement Portfolios. Document level of student achievement at a point in time. ...
  • Competence Portfolios. ...
  • Celebration Portfolios.

What are the 3 common types of portfolios briefly describe? ›

There are three different types of portfolios: process, product, and showcase. Although each type is compiled for a different audience, all have a developer, purpose, spe- cific audience, and reflection section (discussed in Chapter 3) for reflecting on the evidence.

What should you not do in a portfolio? ›

7 things no one wants to see in your portfolio (and what to...
  1. Everything you've ever designed. ...
  2. Your life story. ...
  3. An overly complex or distracting layout. ...
  4. Finished pieces with no context. ...
  5. Only one type of work. ...
  6. Unresponsive content. ...
  7. A static presentation.

How do I create a simple online portfolio? ›

How to create an online portfolio
  1. Gather inspiration.
  2. Choose a template.
  3. Showcase your best projects.
  4. Use high quality images.
  5. Include the right content and features.
  6. Improve your portfolio's UX.
  7. Work on your site's SEO.
  8. Make it mobile friendly.
Jan 21, 2021

What is the easiest portfolio website? ›

Here are 12 of the best portfolio website builders for designers and creative professionals in 2023.
  1. Dribbble Pro. Best for simple portfolio creation and maintenance. ...
  2. Squarespace. Squarespace is a popular website builder and web hosting site. ...
  3. Wix. ...
  4. Webflow. ...
  5. Readymag. ...
  6. Wordpress. ...
  7. Dunked. ...
  8. Cargo.
Aug 5, 2022

What should a creative portfolio look like? ›

Approach your portfolio as if you're doing it for a client – be clear about your style, be consistent and take high quality photographs of printed work. Show your most unique and creative work and demonstrate variety and quality, not just your personal favourites. As for quantities - 10 is too few – 20 too many.

Which portfolio is most risky? ›

Most sources cite a low-risk portfolio as being made up of 15-40% equities. Medium risk ranges from 40-60%. High risk is generally from 70% upwards. In all cases, the remainder of the portfolio is made up of lower-risk asset classes such as bonds, money market funds, property funds and cash.

Should my portfolio have a photo of me? ›

Show a picture of yourself

But including a picture of yourself will help a lot. Of course, no one should judge you based on the picture, but your work. But a picture on your about page makes it more personal, especially if it's a nice picture of you being happy in your natural environment.

How big should your portfolio be? ›

While there is no "perfect" portfolio size, the generally agreed upon number is 20 to 30 stocks. A diversification strategy ensures that your money stays safe if one or a few assets dip.

How do I make an aesthetically pleasing portfolio? ›

Here are some important things to consider as a guide for you to build an attractive design portfolio:
  1. Show your design process. ...
  2. Start to make your own brand. ...
  3. Show the best portfolio designs. ...
  4. Take advantage of a portfolio site. ...
  5. Manage the design project as best as possible. ...
  6. Compete in design competitions.
Dec 11, 2019

What is the best strategy for Instagram? ›

18 tips for a winning Instagram marketing strategy
  • Set S.M.A.R.T. social media goals. ...
  • Optimize your profile. ...
  • Up your graphics game. ...
  • Champion user-generated content. ...
  • Develop a brand aesthetic. ...
  • 6. … ...
  • Have a distinctive brand voice. ...
  • Use Reels.
Aug 18, 2022

How should a 25 portfolio look? ›

The #1 Rule For Asset Allocation

The result should be the percentage of your portfolio that you devote to equities like stocks. As an example, if you're age 25, this rule suggests you should invest 75% of your money in stocks. And if you're age 75, you should invest 25% in stocks.

What is a 7 12 portfolio? ›

The numbers seven and 12 figure significantly in the 7Twelve Portfolio. It involves the use of 12 different investment sectors, which loosely fit within seven different asset classes.

How does a portfolio look like? ›

Your portfolio should contain written and visual overviews of projects and significant pieces of work that you've managed or been involved with. It should also include an insight into skills you have, methods you've used, the impact of your work, along with any relevant outcomes and / or lessons you've learned.

What are the 7 steps of portfolio process? ›

Processes of Portfolio Management
  • Step 1 – Identification of objectives. ...
  • Step 2 – Estimating the capital market. ...
  • Step 3 – Decisions about asset allocation. ...
  • Step 4 – Formulating suitable portfolio strategies. ...
  • Step 5 – Selecting of profitable investment and securities. ...
  • Step 6 – Implementing portfolio. ...
  • Step 7 – ...
  • Step 8 –

What are the 4 types of portfolio? ›

4 Common Types of Portfolio
  • Conservative portfolio. This type is also called a defensive portfolio or a capital preservation portfolio. ...
  • Aggressive portfolio. Also known as a capital appreciation portfolio. ...
  • Income portfolio. ...
  • Socially responsible portfolio.
Nov 28, 2022

How many examples should be in a portfolio? ›

It is a good idea to include 15 to 20 pieces of work in your portfolio. Less than 10 may not show enough diversity of ideas. More than 20 can become repetitive. Include only your strongest work instead of trying to show everything you've done.

Is Canva portfolio free? ›

It's free. Create a sleek, and professional portfolio with Canva, today. These days you can easily share your work on the internet with just a few clicks.

How can I create a digital portfolio for free? ›

How to make a portfolio website
  1. Launch Canva. Open Canva and search “Portfolio Website” to start your design project. ...
  2. Start with a portfolio website template. Get inspired by a free portfolio template on Canva. ...
  3. Add your logos, fonts, and colors. ...
  4. Customize your portfolio website. ...
  5. Publish your site on the web.

How do beginners create social media content? ›

How to create a social media content plan in 7 steps
  1. Learn about your audience. Studying your audience can help you decide what types of posts will perform best. ...
  2. Set goals. ...
  3. Perform competitive analysis. ...
  4. Gather content. ...
  5. Develop a content creation plan. ...
  6. Create a calendar. ...
  7. Evaluate content.

What is the best content for social media? ›

Here are the top types of social media content to try:
  • Videos.
  • Polls and questions.
  • Contests and giveaways.
  • User-generated content (UGC.
  • Influencer quotes.
  • Statistics and data visualization.
  • Ephemeral content (a.k.a. stories)
May 16, 2022

How do beginners start writing content? ›

7 Easy Tips for Effective Content Writing
  1. Write a Head-Turning Headline. The headline determines whether audiences will read the rest of your work. ...
  2. Create a Hook That Grabs Their Attention. ...
  3. Do Your Research. ...
  4. Focus on a Single Purpose. ...
  5. Write in a Unique Voice. ...
  6. Optimize Digital Content. ...
  7. Edit Your Work.

What are the Top 8 tips to create a portfolio? ›

You can rest easy if you follow these tips.
  1. Demonstrate a Breadth of Work. ...
  2. Curate Your Work According to The Client Spec. ...
  3. Provide Context and Index Your Work. ...
  4. Include Non-Client Work and Recommendations. ...
  5. Curate Carefully. ...
  6. Gain Feedback. ...
  7. Include Your Professional Side-Skills. ...
  8. Promote Your Portfolio.

What is the best portfolio for beginners? ›

Best investments for beginners
  1. High-yield savings accounts. This can be one of the simplest ways to boost the return on your money above what you're earning in a typical checking account. ...
  2. Certificates of deposit (CDs) ...
  3. 401(k) or another workplace retirement plan. ...
  4. Mutual funds. ...
  5. ETFs. ...
  6. Individual stocks.
Feb 20, 2023

What makes a portfolio stand out? ›

It should showcase your proved abilities, examples of completed work and potential for growth.” If you are pitching for a specific project, like you would tailor a CV for a role, make sure the work you are presenting demonstrates closely the skills you would need to show your relevance and 'fit' for the role.

How do I become a paid content creator? ›

Let's review the steps to become a content creator 🤓
  1. Choose Your Niche.
  2. Study Your Audience.
  3. Develop a Content Strategy.
  4. Set up Your Website.
  5. Set up Your Social Media Accounts.
  6. Sign up for an E-Newsletter Software.
  7. Grow Your Audience.
  8. Monetize.

How do you create a digital content portfolio? ›

How to Create a Digital Portfolio
  1. Use a website builder. ...
  2. Choose your layout. ...
  3. Choose your content. ...
  4. Use search engine optimization (SEO). ...
  5. Link to your social media accounts. ...
  6. Link to job search engines. ...
  7. Update frequently.
Nov 4, 2022

Do content creators need a portfolio? ›

Your background, skills, creative process, and goals as a content creator are unique to you. That said, a resume is not nearly enough. You must show people the content you create and what you're capable of. And an online portfolio is a super effective way to showcase your projects and really tell your story.

What is the best format for a portfolio? ›

For applications, though, a PDF portfolio is usually the standard format. This will be an edited, tailored and well-curated selection of your work that helps a potential employer understand more about you and your suitability for a role.

How do I create a digital marketing portfolio with no experience? ›

If you're looking to break into the digital marketing field but don't have any previous experience, one of the best things you can do is build a strong portfolio. Start by creating a professional online presence through social media like LinkedIn or Twitter, or create your own website with engaging content.

How do I create a free marketing portfolio? ›

How to make a portfolio website
  1. Launch Canva. Open Canva and search “Portfolio Website” to start your design project. ...
  2. Start with a portfolio website template. Get inspired by a free portfolio template on Canva. ...
  3. Add your logos, fonts, and colors. ...
  4. Customize your portfolio website. ...
  5. Publish your site on the web.

Should your portfolio have your picture? ›

Show a picture of yourself

But including a picture of yourself will help a lot. Of course, no one should judge you based on the picture, but your work. But a picture on your about page makes it more personal, especially if it's a nice picture of you being happy in your natural environment.

How do I start a social media manager with no experience? ›

Becoming a social media manager with no experience
  1. Consider a college degree. ...
  2. Build your online community. ...
  3. Take a social media marketing course. ...
  4. Research tools you can use for social media management. ...
  5. Network online and in person. ...
  6. Volunteer to manage social media for small business.
Feb 16, 2023

How do I organize myself as a social media manager? ›

9 Social Media Management Tips to Keep You Organized
  1. Develop a strong social media strategy. ...
  2. Consistently update your content calendar. ...
  3. Schedule your posts ahead of time. ...
  4. Know reliable sources to keep you up-to-date on social media trends. ...
  5. Create a spreadsheet to keep track of your company's social media requests.

Can I be my own portfolio manager? ›

Portfolio management involves picking investments such as stocks, bonds and funds and monitoring those investments over time. Portfolio management can be done with a professional, on your own or through an automated service.


1. How to Build a Social Media Manager Portfolio
(Latasha James)
2. THIS is how you Get RICH in your 20s.
(Iman Gadzhi)
3. 7 Design Portfolios that I MIGHT Rate a 10!
4. How to Create a Social Media Manager Portfolio with NO EXPERIENCE!
(Tia Richae)
5. Best Online Business To Start As A BEGINNER (2023)
(Iman Gadzhi)
6. My Senior Graphic Design Portfolio (With Tips!)
(Dena Nguyen)


Top Articles
Latest Posts
Article information

Author: Tish Haag

Last Updated: 01/10/2023

Views: 6331

Rating: 4.7 / 5 (47 voted)

Reviews: 86% of readers found this page helpful

Author information

Name: Tish Haag

Birthday: 1999-11-18

Address: 30256 Tara Expressway, Kutchburgh, VT 92892-0078

Phone: +4215847628708

Job: Internal Consulting Engineer

Hobby: Roller skating, Roller skating, Kayaking, Flying, Graffiti, Ghost hunting, scrapbook

Introduction: My name is Tish Haag, I am a excited, delightful, curious, beautiful, agreeable, enchanting, fancy person who loves writing and wants to share my knowledge and understanding with you.