Looking for an enterprise digital asset management solution? Here is some insight into the platforms that top Gartner's list.
Editor's Note: This article has been updated to reflect changes in Gartner's list.
Online marketing is an essential tool for modern businesses. Marketing across multiple social media platforms, email, and other digital avenues presents fresh challenges for brand owners. Digital Asset Management (DAM) solutions can help make common challenges such as localization, rights management and maintaining a consistent brand identity easier for growing brands to cope with.
Even small business owners can now conduct campaigns with a reach that big brands would have envied in the 1990s. They can reach more customers, collect more data and have more touch points and assets. DAM software helps creatives and marketing teams keep track of those assets. There are many solutions available, from free and open source platforms suited to smaller teams, to enterprise-level solutions offering support, management, hosting and API integrations that make each department’s job that little bit easier.
According to one recent study by Research and Markets (subscription required), the global digital asset management market is expected to be worth $8.6 billion in 2026 — a significant leap from the $1.2 billion valuation in 2014. Brands who run ad campaigns, have podcasts, share video content and run online streams need to be able to keep track of their content.
Related Article:5 Good Reasons to Avoid DAM Software
What Is Enterprise Digital Asset Management?
Enterprise digital asset management solutions allow organizations that deal with media-rich content to create, manage, archive, repurpose and manipulate digital media assets. Those assets could be images, videos, 3-D assets or documents. It organizes digital assets based on associated metadata that contains a unique description to each asset, making it more searchable, reusable and manageable.
Digital asset management software can also be used to control which employees have access to specific assets. Asset management also helps organizations avoid issues with duplication, where people recreate existing work because they couldn’t find the original asset.
DAM has played a significant role in brand management by ensuring teams have access to the correct brand materials at all times. This helps to facilitate brand consistency across the organization and across external touchpoints. In addition, a DAM can help an organization to keep their digital assets secure, safe, organized. When relevant assets are stored in a central location in the cloud, they're accessible to workers from around the world. Marketing managers can easily keep track of assets’ usage for rights management purposes.
Related Article:DAM: The Future of Content
What Is the Value of DAM?
When used correctly, these systems can increase productivity: Each person can focus on the core part of their job, whether that's the production or distribution of assets, while also staying updated about each step in the workflow. For instance, DAM can help content creators attribute the correct source in their materials, public relations staff find the best images to use with their press releases and graphic designers find new assets for their work. When a campaign is ready to go, a marketer can search for the resource they need in the DAM. They can then distribute it to the relevant marketing channels.
There are free DAM platforms; however, they often lack important features used by enterprises. If you want to build a strong brand, it's important to use the right tools.In this article, we take a look at 20 enterprise DAM solutions that top Gartner's 2020 Market Guide (paywall).
1. Adobe Experience Manager Assets
Adobe’s DAM,Adobe Experience Manager Assets, enables you to manage all content and digital assets on a single platform. It also works to streamline collaborative processes, which will allow marketers and creatives to work together more effectively. quipped with AI capabilities and data-driven insights, the toolidentifies which content is achieving a high ROI.
It integrates smoothly with the rest of the company's tools, including Adobe Creative Cloud, and works well for high volume asset management. Digital assets are stored in the cloud, offering security, redundancy and ease of storage and management. When coupled with The Adobe Workfront tool, the result of Adobe’s November 2020 acquisition of Workfront,it offers powerful integration and workflow features for the Adobe Creative Cloud. Workfront includes numerous planning and collaboration features for various departments, and the Workfront Library serves as a digital content hub.
Workfront Library puts organizations in control of every step of the lifecycle of their digital assets, from creation to inclusion in marketing and social media campaigns. When used alongside other Creative Cloud tools, every team member benefits from a seamless working experience.
Aprimo's software as a service (SaaS) digital asset management system acts as an asset repository that can automate the delivery of approved, brand-compliant content. It comes with ideation capabilities that help to streamline both content ideation and content planning. Also, you can connect Aprimo to third-party systems like WCM, ecommerce, Adobe Creative Cloud, CRM, ERP, PIM and PLM.
Aprimo lets companies monitor content design, creation and distribution in one easy to use tool. This means managers always know how much content costs to create and how well that content performs for the organization. There's no need to be a tech expert to get the most out of Aprimo. All of the information your team members need is right there on their dashboard.
Bynder aims to provide a central storage point for digital assets. It leverages AWS global services to enable scalability and performance. The system can handle a huge variety of files and makes searching for content easy. Users can search tags, metadata and even inside PDF documents to find what they need. The file preview feature lets users view digital content without having to download it first.
Bynder has publishing on demand features that gives users access to a smart template tool which helps to create branded materials. It can support a variety of asset types, meaning it's suitable for business cards, advertisements and banners. To cater to a variety of users with varying levels of expertise, it offers intuitive workflow options. The search interface can be customized to meet an individual organization’s needs.
Canto is a digital asset management platform used by many big brands, including LinkedIn, Gymshark and Fairtrade. The platform offers time-saving smart sharing features to help marketers and creatives work with content quickly and easily. Assets can be tagged and categorized, and it's easy to view metadata about each file without having to drill through complex menus.
Canto comes with a gallery-style interface where you can preview visual content. Administrators can define user roles by admin, contributor and consumer and each role comes with their predefined permissions and capabilities. The platform's dashboard is easy-to-use, and you can run various reports to see which content is performing well.
CELUM’s DAM solution provides a platform where users can upload, search, manage and share files. It is GDPR-compliant and integrates with a variety of other platforms and applications. The agile collaboration system streamlines each step of creating assets and using them for marketing and branding campaigns. There are several different pricing structures available to support companies of various sizes.
CELUM supports file sharing, custom workflows and automation of common tasks. Creatives and editors can work together, adding annotations and proofreading documents in the cloud interface. The work-in-progress feature enables you to automate and track the creative process via version and task management. CELUM’s DAM is designed to cover the entire document lifecycle.
The Cloudinary platform aims to bridge the gap between asset management and delivery. It helps the creative, development and marketing teams work together to use assets effectively and efficiently. Not only does the platform support asset storage, it allows users to manage, search, share and manipulate assets online.
Cloudinary’s DAM platform has AI capabilities that can assist you in tagging assets. You can set the automatic tagging feature by color, object and facial recognition for both images and video content, and assets stored on the DAM can be manipulated in real-time. The platform also has an extensible API to support easy integration with other systems in your workflows.
Digizuite’s DAM was Gartner's Peer Insights Customer's Choice winner in 2018. The platform is based on Microsoft Azure and AWS, offering maximum performance and scalability in a secure environment. They provide a mobile client and an easy-to-use media manager for accessing media stored in the cloud.
These sophisticated tools let your marketing and sales team access digital content across many channels from any of their devices. Confidential information is secured and controlled by enhanced access and permission controls. In addition, Digizuite offers standard integration to commonly used applications like Microsoft Office, Sitecore and open API integration services.
8. Extensis Portfolio
Extensis Portfolio is an enterprise-grade digital asset management suite. The platform is designed for sharing all forms of digital content with on-site colleagues, remote workers, contractors and even clients. It works with audio, documents, images and videos.
This DAM software has a feature known as Flexible Organization. Using this feature, you can define multiple catalogs and folders to meet the needs of your company. Using a combination of tags, categories and metadata, the predictive, Google-like search feature can help to speed up the search process dramatically. The search function also automatically saves conditional search settings and assigns metadata to them to create a smart gallery with that search setting. This feature can save your team a lot of time if they regularly work with the same kinds of files.
MarcomCentral provides a suite of tools including MarcomPortal for distributed marketing and MarcomGather for asset management. The tools are suitable for use by companies of varying sizes, and allow for worldwide collaboration, content creation and sharing.
This cloud-based DAM is used by companies in a variety of industries including health care, hospitality, finance and nonprofits. It has an easy-to-use collection management feature, powerful search tools and the option to store assets at a variety of quality settings/file sizes, so creatives can easily find the assets they need for their specific use case. Tagging and portfolio management features enhance productivity and save your marketing team a lot of time.
MediaBeacon promises to bring the marketing team and digital assets together in one convenient hub. It integrates easily with Adobe products and project management tools, and facilitates simple drag-and-drop workflows that save teams time and money. Rights management can be enforced via powerful DRM features, and the search tool includes options for Pantone colors, asset types, names and tags.
The suite can integrate with social platforms and other marketing tools, unifying content silos and making it easy for marketers to share the right content on the right platform. This ensures better brand consistency and makes asset creation and reuse a more streamlined process.
MediaValet enables you to upload large media files (up to 5 TB/file) with its high-speed and secure upload application. It is a powerful content management and DAM system that helps a company centralize its data storage. The tool also helps brands maintain a consistent and professional image across all of their digital assets.
The tool lets managers centralize storage, searching and distribution. Designers and creatives know they have one central place to go to when they need assets for a project. Creatives can make use of MediaValet’s ‘Creative Spaces’ to work on assets stored on the DAM via native applications (e.g. InDesign, Illustrator, PhotoShop). The "Creative Spaces" feature is a hybrid application made specifically for simultaneous collaboration on work in progress.
Nuxeo integrates with legacy ECM, so you can access your organization’s digital assets without changing the location of the assets. It is a powerful, extensible and highly customizable asset management system that is aimed at organizations handling high volumes of assets.
The AI-powered auto-tagging features enable users to quickly find content despite where it has been created. Users can create detailed, granular taxonomies to enhance the power of the search feature. This makes it simple for designers to find the photo, logo or video they are looking for. In addition, Nuxeo comes with a pay-as-you-go video transcoding tool and a low-code workflow management feature.
Content services provider Hyland acquired Nuxeo in April 2021. Nuxeo DAM will continue with its current branding under the Hyland umbrella.
OpenText was listed as a wave leader for DAM for Customer Experience by Forrester in 2019. It can integrate with various stakeholders and departments including marketing, ecommerce and design. The tool is aimed at large organizations and has particularly strong support for video content.
It also provides you with the digital tools to create a “media-enabled” organization. The OpenText tool can also automate repetitive tasks and streamline the review and approval process. OpenText has recently redesigned the user experience on their OpenText Media Management (OTMM) platform to allow users to find assets easily.
14. Sitecore Content Hub (formerly Stylelabs)
Stylelabs has rebranded to become the Sitecore Content Hub. This asset management system uses a reconfigurable domain and data model that comprises a mature Hypermedia RESTful-API and pub/sub bus. It can integrate with the Sitecore Enterprise CMS platform, making deploying content a simple affair. Users of the DAM solution get access to a member-only marketing portal that provides a direct dialog with your marketing community.
The Content Hub isn't just for searching and managing assets. It also allows teams to plan and schedule content. Creatives can get a full view of everything to do with their assets in one convenient and efficient user interface. AI and Machine Learning features tag, group and categorize images for better discoverability.
Smartsheet’s Brandfolder is an enterprise-grade platform for secure collaboration, including digital asset management. Unlike some other platforms that focus exclusively on managing creative assets, Smartsheet’s ecosystem offers tools to monitor marketing campaigns, calculate campaign ROI, assign tasks to different team members and generally unify marketing efforts.
The platform promises enterprise-grade security and governance controls to ensure compliance with local data security and privacy standards.Integration with Adobe and other popular creativity tools means designers can work in the way they prefer, while still ensuring other team members are kept in the loop.
Veeva Vault Promomats is a cloud platform that aims to speed up the process of creating and distributing compliant content. It is aimed at highly specialized industries such as the pharmaceuticals industry, and includes support for medical, legal and regulatory reviews.
Another useful feature of the platform is the reporting tool that helps marketers gather information to inform their future campaigns. In addition, the platform features a tool that can bulk publish or withdraw content across multiple platforms. This is a particularly useful tool for those who may need to quickly withdraw or update campaigns based on regulatory requirements.
Wedia is a cloud based, cross-platform DAM with support for a huge list of file types. It can handle 360-degree images, 3D assets, documents, photos and videos. Wedia have developed their DAM to be user-friendly to allow users to find assets quickly and conveniently. Users can search, view and manage content on their desktops, laptops or tablets.
The platform comes with automated rendition features that enable you to produce numerous versions from a single master copy. This DAM solution also gives users full control over published content through tracking and recording. AI auto tags and metadata offer powerful search features, including ones to extract text and recognize emotions or faces in images.
Widen has been providing marketing services since 1948. It offers a combined DAM and PIM platform with automatic file conversion and enterprise governance control. The ‘Collective’ feature allows users to curate groups of assets for different teams and provides a self-serve access to finalized content.
Widen is a SaaS-based platform that is used by a variety of large brands including Crayola, Dyson and LG. Like many other enterprise offerings, its features include searching, sharing and collaboration tools as well as workflow automation. The platform also offers brand management tools to help marketing executives keep control of the image a company presents across multiple channels. Digital experience platform provider Acquia acquired Widen in September 2021. Widen will continue to operate as an independent entity under the Acquia umbrella.
WoodWing is an enterprise-grade content orchestration solution used by several major brands, including Coca-Cola and Forbes. It includes tools for digital asset management, workflow management and publishing. The platform aims to be scalable, flexible and easy to use for managing storytelling and content creation for companies in a variety of industries.
WoodWing integrates with Adobe Creative Cloud and features automated versioning and sophisticated collaboration tools. Granular permissions and powerful library and collection management features ensure people can always find and access the assets they need while keeping marketing leaders in control of the brand’s look and identity at all times.
What is enterprise Digital Asset Management? ›
Enterprise digital asset management (DAM) is a system used to store, organize, and manage digital assets of an enterprise. This includes images, videos, documents, audio files, and other digital content. DAM systems provide an enterprise with a centralized platform to store and manage their digital assets.What is EAM Gartner? ›
EAM is primarily a transactional workflow system designed for the purposes of managing capital asset maintenance by managing asset data and work processes. This includes asset maintenance history data and a linear, or hierarchical, asset register.What is Digital Asset Management PDF? ›
Digital Asset Management is a key discipline enabling a sustainable and high-quality built environment. The physical asset is nowadays more and more integrated within the digital environment, therefore it produces a great amount of information during its life cycle.What is a DAM solution? ›
A DAM solution streamlines asset management and optimizes the production of rich media, particularly within sales and marketing organizations, by creating a centralized management system for digital assets.What is the purpose of digital asset management? ›
What is a digital asset management system? Digital asset management (DAM) systems help organizations to store, organize, find, retrieve and share their entire digital content catalog from one place, i.e. a “single source of truth”.What is an example of a digital asset? ›
A digital asset is anything that is stored digitally and is uniquely identifiable that organizations can use to realize value. Examples of digital assets include documents, audio, videos, logos, slide presentations, spreadsheets and websites.What is the best EAM software? ›
- IBM Maximo.
- Fracttal One.
- HxGN EAM.
- MVP One.
- Accruent Maintenance Connection.
Gartner provides practical insights, advice, and tools for businesses to make faster, smarter decisions and achieve better results on their major initiatives. They conduct research and analysis in several areas, including technology, marketing, and strategy.What is the difference between EAM and ERP? ›
EAM is narrow in scope — it focuses on managing the maintenance and lifecycle of your assets. ERP is much broader. It offers features normally covered by a range of different software systems all in the same platform. ERP does offer some of the same features as EAM in regards to asset management and financial planning.How do digital assets make money? ›
- Find or create a digital product. Unsplash. ...
- Build an online store. Unsplash. ...
- Use an app to make selling easy. Unsplash. ...
- Market your digital products. Unsplash. ...
- Licenses to use your digital assets. ...
- Membership sites. ...
- Digital templates and tools. ...
- Music or art.
What is digital asset management and how does it work? ›
Digital asset management software works by creating workflows that enable your team to find, store and share the files they need to work most effectively. To simplify the search for assets, DAM solutions utilize metadata to identify digital content with attributes and specific keywords.Who owns digital asset? ›
Yuval Rooz - Co-Founder & CEO - Digital Asset | LinkedIn.What is dam and why is it important? ›
The purpose of a dam is to impound (store) water, wastewater or liquid borne materials for any of several reasons, such as flood control, human water supply, irrigation, livestock water supply, energy generation, containment of mine tailings, recreation, or pollution control.
Having a dam can provide many benefits, including irrigation, water for livestock, recreation, flood control, and erosion control.Where do you store digital assets? ›
Store your digital assets in a secure, cloud-based location, so they're available to anyone, at any time. Store your digital assets in the cloud, making them easy to access across multiple business locations. Save time by uploading multiple files and applying relevant project keywords and metadata in one workflow.Who is responsible for digital asset management? ›
Digital asset managers are responsible for acquiring, cataloguing, managing, and protecting an organization's digital assets. They often perform these tasks using a Digital Asset Management (DAM) system. Digital asset managers often administer the DAM system, serving as asset librarians and curators.What is digital asset management examples? ›
Digital asset examples include any digital files used as part of a business's brand presence. They are often creative and marketing materials, such as images, video, word documents, PDFs, graphics, and design files.What are the key functions of asset management? ›
The purpose of the Asset Management Function is to provide resources and expertise to support the acquisition, in-service support and disposal of the physical assets required by the organization.What are 3 types of assets? ›
Common types of assets include current, non-current, physical, intangible, operating, and non-operating.What are the most used digital assets? ›
- Audio Files.
- Design Files.
Is bitcoin a digital asset? ›
Digital assets may include virtually anything of value that is not tangible in nature, including bitcoin, ethereum, and other cryptocurrencies, as well as software code, digital music, and film clips; non-fungible tokens (NFTs); or other valuable data and code held in digital form.Is EAM a SAP? ›
What is SAP EAM? SAP EAM is a powerful software that offers real-time visibility to the entire EAM lifecycle. This allows officials to determine which EAM processes are properly being carried out and which are not. SAP EAM assists in the service and maintenance of machinery.Is SAP an ERP or EAM? ›
SAP ERP suite - EAM is an AI based predictive application that incorporates the overall management and maintenance of high value assets like healthcare machineries with overall planning, procurement, installation, performance, compliance and risk management.Is SAP an EAM system? ›
EAM is no longer only about an Asset repository with the ability to create work orders. It now covers the entire lifecycle of an asset (as shown in the picture). SAP is a leading provider of EAM software and with integrated ERP offerings (Finance, Procurement, Logistics, etc.)Is Gartner a legit company? ›
Gartner has been awarded on the Forbes list of America's Best Large Employers 2022. This prestigious award is presented by Forbes and Statista Inc., the world-leading statistics portal and industry ranking provider.Is Gartner hard to get into? ›
Yes, it is hard to get a job at Gartner.
Gartner is an information technology (IT) research and consultancy company. As such, the most competitive and lucrative positions at Gartner are in IT and software engineering. The hiring process is arduous and can take several months, depending on the position.
Other important factors to consider when researching alternatives to Gartner include ease of use and reliability. We have compiled a list of solutions that reviewers voted as the best overall alternatives and competitors to Gartner, including G2.com, Forrester, IDC, and Experts Exchange.How is ERP different from Blockchain? ›
ERP runs on a system of a single modification of data. Blockchain also controls a single table of data which is shared by millions of buyers on the web. The information is available to each member node in the blockchain, yet none can alter or change the report without any agreement.What are the benefits of enterprise asset management? ›
- What type of assets does EAM manage? ...
- Reduce overall maintenance costs via predictive maintenance. ...
- Schedule and plan maintenance proactively. ...
- Understand OEE. ...
- Automate equipment alerts and communication. ...
- Help to ensure regulatory compliance.
Types of ERP Vendors
Horizontal – Vendors with solutions for multiple industries. Vertical – Vendors that offer a complete solution for a specific industry.
What product can I sell to make money? ›
- Clothes. Resale clothing is a billion-dollar industry. ...
- Toys. One of the easiest things to sell to make money is used toys. ...
- Shoes. ...
- Furniture. ...
- Jewelry. ...
- Baby Items. ...
- Unused Gift Cards. ...
- Old DVDs and CDs.
But the most valuable asset or item on the internet today and in the foreseeable future is user online identity, so much so that the metaverse is merely a race to monopolize digital identity disguised as a more immersive internet.Is digital asset same as cryptocurrency? ›
A cryptocurrency is the digital asset issued directly by the distributed ledger protocol. It is often referred to as the distributed ledger's native currency, used as a medium of exchange and store of value within the network, for example to pay transaction fees or incentivise users to keep the network secure.Can you make money from digital assets? ›
Without the need to hold inventory or the overhead associated with selling physical products, all types of digital products can be profitable online business ideas. There are countless ways you can create the best digital content to sell and resell and incorporate them into your business.Is asset management high paying? ›
As a post-MBA Analyst at a large mutual fund, total compensation might be on par with what post-MBA IB Associates earn: around $250K to $350K. At the Portfolio Manager level, earning potential is around $1.0 – $1.5 million per year.How does asset management make money? ›
In most cases, AMCs charge a fee that is calculated as a percentage of the client's total AUM. This asset management fee is a defined annual percentage that is calculated and paid monthly. For example, if an AMC charges a 1% annual fee, it would charge $100,000 in annual fees to manage a portfolio worth $10 million.Who is the CEO at digital asset? ›
Caroline Butler has been appointed CEO of Digital Assets, effective Feb. 2, 2023.Are digital assets worth anything? ›
Most digital assets gain value when they have been employed in a specific context rather than a free-market value. If you have a blog that makes you proud but produces little or no money, here is an example. While it is valuable to you, it is unlikely to be worth much money.Why people buy digital asset? ›
There are a few reasons why people might buy digital assets. For some, it's simply because they like the way it looks or the way it makes them feel. Others believe that digital assets will become more valuable over time, so they're investing in them now as a tool for speculation.What are 3 benefits of a dam? ›
- WATER FOR DRINKING AND INDUSTRIAL USE.
- FLOOD CONTROL.
- HYDRO POWER GENERATION.
- INLAND NAVIGATION.
What is the disadvantage of dam? ›
The building of large dams can cause serious changes to the earth's surface and lead to geological damage. It can trigger frequent earthquakes, however, modern planning and design of dams have reduced the possibility of occurrence of certain disasters.What are 5 things dams can help us to do? ›
Dams are also involved in hydroelectric power generation and in river navigation. The application of these dams is much more important in daily activities including cooking, cleaning, bathing, washing, drinking water, for gardening and for cultivation purpose.What are 3 negative effects of the dam? ›
Large dams have led to the extinction of many fish and other aquatic species, the disappearance of birds in floodplains, huge losses of forest, wetland and farmland, erosion of coastal deltas, and many other unmitigable impacts.What are 3 problems with dams? ›
Hydropower dams flood large areas, force people to relocate, threaten freshwater biodiversity, disrupt subsistence fisheries, and leave rivers dry – substantially affecting the ecosystem.How many types of digital assets are there? ›
5 Main Types of Digital Asset in the Blockchain Ecosystem.Are digital assets the future? ›
Digital assets are the future. The diversity of investable asset types will significantly increase in the coming years. Businesses in the financial sector, but also in industry, should become familiar with the new opportunities to take advantage of this next stage of digitalization.How many people hold digital assets? ›
Roughly 59 million Americans have digital assets in some form, according to data from a survey commissioned by the financial website Finder, launched in 2006.What is the difference between EAM and APM? ›
EAM covers the key aspects of the maintenance management. That includes work order management, service requests, preventive maintenance, vendor management, documentation and reporting, parts and inventory, etc. While APM also does those things, it relies on data analytics to optimize asset performance and reliability.Is EAM part of SAP? ›
EAM is no longer only about an Asset repository with the ability to create work orders. It now covers the entire lifecycle of an asset (as shown in the picture). SAP is a leading provider of EAM software and with integrated ERP offerings (Finance, Procurement, Logistics, etc.)Who uses digital asset management? ›
Marketers use digital asset management to store, organize and manage marketing collateral, including brand logos, whitepapers, sales slicks and images. They leverage DAM software to ensure that everyone in the organization can access the right digital assets, at the right time.
What are EAM tools? ›
Enterprise asset management (EAM) is a combination of software, systems and services used to maintain and control operational assets and equipment. The aim is to optimize the quality and utilization of assets throughout their lifecycle, increase productive uptime and reduce operational costs.What is EAM in Oracle? ›
Oracle Enterprise Asset Management (eAM) eliminates excess and obsolete spare parts inventories, promotes environmental, health and safety policies, and improves coordination of production and maintenance schedules.Is EAM the same as CMMS? ›
A CMMS focuses on maintenance, while an EAM system takes a comprehensive approach, incorporating multiple business functions. A CMMS starts tracking after an asset has been purchased and installed, while an EAM system can track the whole asset lifecycle, starting with design and installation.How do you manage digital asset management? ›
- Audit Your Assets. ...
- Collaborate within Your DAM. ...
- Leverage Your DAM's Analytics to Inform Asset Production. ...
- Take Advantage of Roles & Permissions for an Added Security Layer. ...
- Avoid Copyright Issues with Access Control & Alerts. ...
- Save Time with Automated Workflows.