Facebook has been around for over a decade, and in that time, it’s become the most popular social media platform on the planet. With over 2 billion active users, it’s no wonder why so many businesses have started using Facebook to promote their products and services.
But as Facebook continues to evolve, what does that mean for business owners? In this blog post, we’ll take a look at the Facebook Business Suite in 2023 and what you can expect from using it. Whether you’re just starting out on the social media platform as an FBA Amazon seller or you’re looking to upgrade your current strategy, read on to gain insight into it!
What is the Facebook Business Suite and its features?
The Facebook Business Suite is a set of tools that can help businesses grow on the social media platform. It includes three very helpful features you can use as a business owner. These are Facebook’s Ads Manager, Pages Manager, and Insights.
Let’s see each of these.
- Ads Manager lets you create and manage your ads on Facebook. You can create different ads, target your audience, and track the results.
- Pages Manager is a tool that lets you create and manage your Facebook Page. You can post updates, answer comments, and see your Page’s insights.
- Insight is a tool that shows you information about your Pages, like how many people have liked your page, the reach of your posts, and your audience’s demographics. This is the perfect tool to use if you want to know when is the best time to post materials for maximum engagement.
Although these features are all bundled together under Facebook Business Suite, you don’t have to use all of them if you think they are unnecessary. But it’s recommended that you take advantage of these tools to help you see how well your efforts are towards using Facebook for your business.
Why should you use the Facebook Business Suite?
There are many reasons why you should use the Facebook Business Suite as a business owner. We’ve enumerated some of them for you.
1. Reach more people
With over 2 billion active users, Facebook is one of the largest social media platforms in the world. So with Facebook Business Suite, you can easily target your ads to a specific audience and reach more potential customers, which can help widen your reach. Remember that the greater your reach is, the more visible your products will be, and the greater chances of customers buying from you instead of others!
2. Save time and money
The Facebook Business Suite includes tools to help you create and manage your ads, Page, and Insights. Again, this can save you time and money because you don’t need to hire someone to do it for you. Everything is easily accessible on your end wherever you may be!
3. Track your results
The Facebook Business Suite includes Insights, a tool that shows you information about your Page. This can help you track your results to see what’s working and what’s not. Through this, you’ll have concrete evidence of the data gathered and know where you should focus your efforts on.
What are the differences between the Facebook Business Suite and other platforms?
There are a few key differences between the Facebook Business Suite and other social media platforms.
First, the Facebook Business Suite is specifically designed for businesses. This means that the tools included in the suite are designed to help businesses grow on the platform.
So, if you’re used to using individual apps to manage your pages, using the suite instead will help you save a lot of time and make your workflow more efficient.
Second, the Facebook Business Suite includes Ads Manager, Pages Manager, and Insights. Again, these are tools that are not readily available on other platforms. You’d need to pay a premium price for these additional tools.
Third, the Facebook Business Suite is free to use. Other social media platforms charge for their tools and services.
As of the fourth quarter of 2021, data shows that there are 1.93 billion daily active users on Facebook. As a business owner, this would be very beneficial for you. Facebook is where most of the audience is. So you might as well take this opportunity to introduce your business to a large crowd.
Interesting Read: What is the Best Time to Post on Facebook?
How to use the Facebook Business Suite?
Before delving into what Facebook Business Suite is and how you can use it to boost your business, you must first know how to use it. The process is very simple!
You don’t need to be tech-savvy to make it work.
here’s a quick and easy guide on using Facebook Business Suite.
Step 1: Create a Facebook Business account
This is almost similar to making a personal account. The only difference is that you have to access it through Facebook Business instead of the regular Facebook. Select “Create a Facebook Business Account,” and enter your business account name.
Step 2: Fill in the required contact information
You’ll be required to enter your first and last name and your business email address. Don’t worry; this information will not be shown to the public.
Step 3: Select your Facebook and Instagram accounts
If you already have an existing Facebook and Instagram account, you can claim these and associate them with your business account.
Step 4: Add people to your Business account
Understandably, you’re not the only one who will run your business. You’d inevitably need the help of others when running your business. You might also need people to help you manage your social media accounts, like Facebook. The great news is you can easily add team members to your Business account. You just have to enter their email address and assign them accordingly as employees or business administrators.
Step 5: Review your business account
After putting in all the information you’ll need for your Amazon wholesale account on Facebook, you can now review it and see if you’re happy.
Step 6: Start using the tools
Once you’ve set up your account, you can start using the tools included in the Facebook Suite! It’s best to use all of them to maximize how you use your Facebook account! If you need help in scheduling your posts on Facebook, check out SocialPilot. With it, it’s a lot easier for you to do the following tasks:
- Publishing and scheduling social media posts (Facebook, Pinterest, TikTok, Google Business Pages, etc.)
- Get updated analytics and reports
- Easily engage with your viewers
What are some alternatives to the Facebook Business Suite?
The internet is a vast space, so it’s only understandable that there are a lot of other tools you can use out there. Facebook is not only the social media platform you can use.
There are a few alternatives to the Facebook Business Suite. See which these are and check out how they differ among other tools you can use:
1. Other social media platforms
You can use other social media platforms like Twitter or Instagram. These platforms have different tools and features than Facebook, so you may need to try a few to find the one that works best for you. Both platforms have different analytic tools that you can use to track data related to your business.
It’s important to note that all three platforms have advantages and disadvantages. So before you invest in different marketing efforts, you should first understand and point out exactly what you want to achieve for your business. Here’s how you can know which platform to use over the other:
- Twitter: Use this if you want your business to be involved in trending news or you want to focus more on giving out bite-sized content.
- Facebook: This is the best platform to choose if you want to build personal connection with your audience.
- Instagram: If the products or services you are selling can thoroughly be conveyed through images, Instagram is a great platform to use. You can curate your feed in any way you want it to be! If you’re achieving a certain aesthetic or branding for your business, this is a good platform.
2. Social media software
Aside from social media platforms, you can use software like SocialPilot, Hootsuite, or Sprout Social to help you manage your social media accounts. These programs include all of the tools you need to manage your accounts, so you don’t need to use multiple platforms.
Creating reports to see how you are doing with your current social media strategy would also be easier. You can easily compare how well your engagements are doing per site. These tools are very helpful, especially if you want to save time on checking your social media sites daily.
3. Create your website
Aside from utilizing social media platforms and software, you can consider creating your website. This is a good option if you focus on selling your products or services online. Instead of simply putting your content on other social media sites, you have them on your websites – may it be your product or blog pages.
Interesting Read: 10 Tactics To Improve Your Facebook Business Page
Use Facebook Business Suite to Boost Your Business
It’s not a secret that the ecommerce industry is exponentially growing. If you’re still not selling online, today’s the best time to start! While you’re at it, make sure you do everything you can to stand out from the rest of your competitors.
One way to do this is through investing in your social media pages, particularly on Facebook. Fortunately, Facebook recognizes this opportunity and created a Business Suite with sellers like you in mind.
Gone are the days wherein you’d have to work with various tools to carry out your different marketing strategies. Instead, you’d only have to concentrate your efforts on one platform with the Business Suite. This way, your workflow will be more effective and efficient!
Take this as a sign for you to start applying these tips for your business!
With Meta Business Suite, you can: Set up and manage business pages on Facebook and Instagram. See notifications for both Facebook and Instagram from the same place. Create new posts and Stories for Facebook and Instagram, and schedule them to publish ahead of time.How do I use Meta Business Suite 2023? ›
- Step 1: Edit Your Page.
- Step 2: Create a Post.
- Step 3: Boost Your Post.
- Step 4: Get Page Likes and Post Engagement.
With Meta Business Suite, you can: Set up and manage business pages on Facebook and Instagram. See notifications for both Facebook and Instagram from the same place. Create new posts and Stories for Facebook and Instagram, and schedule them to publish ahead of time.What happened to FB Business Suite? ›
The Facebook company is now Meta, and Facebook Business Suite is now Meta Business Suite. While our company name is changing, we are continuing to offer the same products, including the Facebook app from Meta.Is Facebook Business Suite worth it? ›
Facebook Business Suite review
It is a useful tool that allows businesses to manage their Facebook social media pages, keep track of insights and create ads. It saves time because you can schedule posts and it allows you to post on both Instagram and Facebook simultaneously.
It depends on how big or small your team is, how they work, and what tasks you need to get accomplished. Meta Business Suite is a good tool for creators, personal brands, and small businesses to streamline their social media presence across Facebook and Instagram.What is the difference between Meta Business Manager and Business Suite? ›
Business Manager is accessible on desktop only, while Business Suite has both desktop and mobile apps. Business Suite allows you to manage all Facebook and Instagram business accounts, while Business Manager focuses on Facebook pages and ad accounts only.How do I maximize Meta Business Suite? ›
- Pay Attention to Priority Level. ...
- Use Mentions and Tags to Cultivate User-Generated Content. ...
- Automate Your Inbox. ...
- Schedule Posts for Optimal Publishing Times. ...
- Take Advantage of To-Do Lists. ...
- Employ AB Testing. ...
- Get Content Inspiration. ...
- Measure Everything.
Facebook Creator Studio is going away
You can access all of your content and data when you switch. After trying the new creator experience in Meta Business Suite, you can switch back to Creator Studio. In a new webpage, Meta details everything creators can do with Business Suite.
If there's anything you should take away, it's this: Facebook Ads Manager is a place where you can create, manage and analyze your ads. Facebook Business Manager is a place where you can manage all aspects of your business.
Facebook has just announced that starting September 13, 2021 they will be discontinuing their inventory partner catalogs. Meaning, third party providers will no longer be able to post ads on behalf of the dealer free of charge.Can I post a PDF on Facebook Meta Business Suite? ›
Quick list: how to share a PDF on a Facebook page.
- Switch to Business Mode. ...
- Add menu. ...
- Choose your files. Facebook will give you the option to upload photos or PDFs. ...
- Add a description.
You can only have one Facebook profile tied to your name, but you can have an unlimited number of business pages associated with the account. Only one person can manage a Facebook personal profile, but multiple people can manage and contribute to a business page.What is the point of a Facebook business account? ›
A Facebook business page is a public social media profile designed for commercial organizations. Like a personal Facebook account, Facebook businesses pages allow you to make connections online. Brands use their Facebook pages to promote products and services through links, status updates, photos and videos.Which is better Creator Studio or Meta Business Suite? ›
Though Creator Studio's features were designed specifically for brands and content creators, Business Suite is a more comprehensive platform that has long been a popular tool for Page admins.How many accounts can you have on Meta Business Suite? ›
You can create only 2 Business Manager accounts. If you need more, please work with someone else in your organization to create additional Business Manager accounts.Does it cost to use Facebook Meta Business Suite? ›
The Meta Business Suite is a free tool for managing your Facebook Pages and Instagram accounts in one dashboard. You can reply to comments, create posts, schedule stories, run ads, and much more.Can you use Meta Business Suite from your phone? ›
Visit Meta Business Suite on desktop at business.facebook.com or download and open the Meta Business Suite app on iOS or Android.Who can use Facebook Business Suite? ›
The Facebook Business Suite is a free Facebook Page management tool that allows admins (and certain users with other roles) to handle Facebook Pages, Instagram accounts, and Messenger interactions from a single dashboard. Facebook Business Suite replaced the Facebook Page Manager apps.Can you manage more than one page on Meta Business Suite? ›
Your content and data will automatically transfer when you move to Meta Business Suite. Whether you manage multiple Facebook Pages and Instagram accounts or just one, Creator Studio helps make it easier to post, manage, get insights on and monetize your content all in one place.
In Meta Business Manager and Meta Business Suite, you can give people access to your Business Account and any business asset, such as a Facebook Page, Instagram account, ad account, app and Meta Pixel. To help keep your accounts more secure, assign only the access and permissions people need to do their work.Can you post reels through Meta Business Suite? ›
If you create your Reels in an off-app program, outside of Instagram, then upload your edited Reels into the Meta Business Suite. It enables you to upload your video content, add your caption and hashtags, and add your audio.How do I manage users in Meta Business Suite? ›
Meta Business Suite
Go to Settings. In the people tab, click Add people. Enter the email address of the person you want to add.
After long featuring two different tools for managing profiles and pages, Facebook is officially shutting down Creator Studio in favor of Meta Business Suite, urging users to migrate to the latter.Is Creator Studio shutting down? ›
Meta recently announced that it will be shutting down its “Creator Studio” page management app. The company stated that the decision was made due to a lack of user engagement. As well as, an inability to monetize the product.Will Meta charge creators? ›
Mark Zuckerberg's Meta is taking a page out of Elon Musk's Twitter playbook and will roll out paid verification to both Instagram and Facebook starting this week.What are the three levels in Facebook Ads manager? ›
Campaign level: This is where you select the ad objective, or overall goal of your campaign. Ad set level: This is where you define the audience you'd like to reach, choose your ad placements, determine a budget and set a schedule. Ad level: This is where you'll design the ads themselves.Can you have an ad account without a Business Manager? ›
No, a Meta Business Manager account isn't required to create and run ads on Instagram. However, if you'd like to review and respond to comments on your ads, you'll need to add an Instagram account to your Business Manager or in your Page settings. If you don't have a Business Manager, you can sign up for one.Do I need a Facebook Business Manager account to run ads? ›
To use the Facebook Ads Manager, you'll need a Facebook Business Page (learn how to set one up here). This is because you can't run ads through personal profiles.What changes are coming to Facebook in 2023? ›
In 2023, Facebook plans to further expand its VR and AR offerings, including new features and applications that will change the way people engage with the platform. As virtual and augmented reality become more prevalent, businesses will need to think about how they can use these technologies to engage with followers.
Starting on January 30, 2023, Meta will no longer support the ability for all sellers to create vehicle and real estate/rentals listings using a Facebook business Page, along with the vehicles tab and manage inventory tab in markets where this feature is currently available.What will replace Facebook in the future? ›
- WT. Social. ...
- MeWe. MeWe markets itself as the “next-gen social network” — an app built with the latest social-sharing technology — with privacy built into the design. ...
- Mastodon. ...
- Diaspora. ...
- Minds. ...
- LinkedIn. ...
- Telegram. ...
You can choose to upload files from: Dropbox, Box, Google Drive, SharePoint or OneDrive. Choose the file and click Open or Select. To select more than one file, hold Ctrl on your keyboard (for PC) or Command (for Mac) and choose your files.How do I publish a page in Meta Business Suite? ›
To limit your post's audience:
- Click before publishing your post.
- Click Restricted Audience at the top, then select the age and locations of the audience you want to see your post.
- Click Save.
Business Manager uses a two-layered permission system that ensures each person has the access they need. With the first level, you'll add people to your Business Manager and assign them admin or employee access. Then, you can use task-based permissions to grant access to your assets.Who should use Facebook Business Manager? ›
Any organisation that shares access to business assets such as Pages, ad accounts, Custom Audiences, pixels, verified domains amongst several people or other businesses should use Business Manager.How many posts can you schedule on Facebook Business Suite? ›
The tool lets you schedule a maximum of 350 posts at once. To schedule multiple Facebook posts, save your Facebook content as a CSV file. Include these details for each post: The date and time (using 24-hour time) that your post should publish.Is it better to create a page or an account for a business on Facebook? ›
In short, Facebook profiles are for personal use to share experiences and content between friends and family. Since you wouldn't want to share your personal information with your customers or blur the lines between a business Page and a personal profile, making a separate Page for your business is essential.Should I convert my personal Facebook page to a business page? ›
By creating a Facebook Business Page, you can use more tools and share with a wider audience, while ensuring that your employee's personal privacy/rights, and your company's public relations standing, are protected and separated.How do I optimize my business Facebook account? ›
- #1 Choose the right template. ...
- #2 Complete your profile. ...
- #3 Use page tabs. ...
- #4 Select a good URL. ...
- #5 Update your newsfeed. ...
- #6 Use relevant keywords. ...
- #7 Allow users to leave reviews. ...
- #8 Engage with users.
- Post across Facebook and Instagram. With Meta Business Suite, you can publish feed posts and stories for both Facebook and Instagram without switching accounts. ...
- Manage your Inbox. ...
- Create ads. ...
- Track insights and trends. ...
- See all activity at a glance. ...
- Access helpful tools.
Business Manager is accessible on desktop only, while Business Suite has both desktop and mobile apps. Business Suite allows you to manage all Facebook and Instagram business accounts, while Business Manager focuses on Facebook pages and ad accounts only.What is the point of Meta Business Suite? ›
Meta Business Suite allows you to view your business activity, inbox, and insights, and create posts and stories. It offers a variety of tools that make it easier to manage your online presence for free. It helps you reach more people and stay up-to-date while you manage your business accounts in one place.How do I access the Meta Business Suite? ›
Visit Meta Business Suite on desktop at business.facebook.com or download and open the Meta Business Suite app on iOS or Android. If you'd like to manage your Facebook Page and your Instagram account from Meta Business Suite, connect them in Meta Business Suite on desktop or in the mobile app.How do I use the new Facebook Business Suite? ›
To access Business Suite, log into the Facebook account associated with your business. Then, if you're eligible, you'll automatically be redirected to Business Suite when you visit business.facebook.com on desktop.How do I connect my Meta Business Suite to my page? ›
Click on the user, then click "Assign assets". Select the page(s) to assign to them, and enable "Publish content" access. Then, click "Save". You should now be able to connect the Facebook page on StreamYard normally.How does Facebook Meta Business Suite work? ›
With Meta Business Suite, you can publish feed posts and stories for both Facebook and Instagram without switching accounts. If you want to post for a later time when your customers are most engaged, you can schedule your posts and stories, save them as drafts or upload creative assets to the media library.Can anyone use Meta Business Suite? ›
Meta Business Suite is perfect for creators, personal brands, and businesses to streamline and improve marketing on Facebook and Instagram. The platform provides everything you need to monitor your growth, stay on top of comments and DMs from your audience, schedule content, create social media ads, and so much more.What's the difference between Facebook and Meta Business Suite? ›
The Meta Business Suite is basically a tool that Facebook added in 2020 to help you manage Facebook and Instagram in one place. The Meta Business Suite is primarily used to: Post to both Facebook and Instagram. Schedule Posts and Stories to both Facebook and Instagram.Is Meta Business Suite the same as Facebook? ›
Formerly known as Facebook Business Suite and Facebook Business Manager, Meta Business Suite and Meta Business Manager are Meta's built-in social media management tools. Each serves as a centralized place to manage Facebook business pages and Instagram accounts and both are free to use.
Meta Business Suite allows you to manage all of your connected accounts across Facebook and Instagram in one place. It offers a variety of tools that makes it easier to manage your business presence for free.Is Meta Business Suite the same as Creator Studio? ›
Creator Studio tools have moved to Meta Business Suite. You still have access to many of the same features to create, manage and monetize your content all in one place.How do I add multiple pages to Facebook Business Suite? ›
- Go to the Facebook section in Creator Studio.
- Click the cluster of Pages.
- Click Create collections.
- Give your collection a name.
- Select the Pages you want to add.
- Click Save.
Creating a Business Account
Fill in the information and follow the prompts on screen. Facebook will then take you to its login page and ask you if you have an account. Select "I do not have a Facebook account" and enter your email address and date of birth. Facebook then creates your limited-access business account.
Meta Business Suite
Go to Settings. In the people tab, click Add people. Enter the email address of the person you want to add.
- Log in to Commerce Manager.
- Choose your Shop or Catalog.
- Click on Items.
- Select Add items.
- Select whether you want to add one item or multiple items.
- Select Manual.
- Add a product image, name and description.
- Open Business settings.
- Below Users, click People.
- Select the person you want to give access to.
- Click Add assets and select Pages.
- Select the Page you'd like to share access to. Toggle on the tasks you'd like to grant to the person. ...
- Click Save changes.